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Know Your Markets
by Allison Whitehead
The coffee cup is steaming away next to you, you’ve allowed yourself a biscuit or two for sustenance, your computer has a blank word document open, and you’ve got an idea or two to write about.
What next?
Start writing? Well… no. Not if you want to be published, anyway.
Now that might sound like a contradiction in terms – I mean, if you want to be published you need to write. Right?
Well, yes you do – but not before you’ve done your market research. You’ll need to know your markets inside out before they will want to know you. And that’s exactly what this article will help you to do, because if you want to be a successful, published writer, your marketing skills are just as important as your writing skills. It’s possible to be a mediocre writer with excellent marketing skills, and get published – but it’s a whole lot harder to be an excellent writer with non-existent marketing skills and get published. That’s how vital market study is. |
