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10 Tips to Sell More Books With a Sales Letter, Part I
by Earma Brown
First things first; words sell not graphics or flashy websites. Pretty
pictures and web design have never sold anyone anything; only words can do
that. You must write to convince people to take action.
Most prospects will never pull out their wallets because they like your
web design; they do so only when your words convince them to. Here are some tips
and a template to create compelling sales letters that sell your book:
1. Create a compelling (must get information) headline Researchers have proven
negative headlines works best.
For example, 'Stop Making these Site Mistakes – Discover 10 Vital Things to Do Right
Now' will get the attention of anyone struggling to make sales online using their website.
It will make them want to read more.
The same goes for 'Don’t Even Think About Skipping This Page!' People by nature are
attracted to the negative. Why do you think the Jerry Springer’s show is so popular
or even Desperate Housewives. People react to the negative in spite of themselves.
It will create a curiosity pull.
2. Avoid all caps or bold caps in your headlines.
All caps reduces the readability of your copy. It makes it harder to understand. It
interrupts the flow of your message and slows your reader down. Use bold to emphasize
a point and underlined to especially emphasize. Headlines can have every other word
starting with the first letter capped. The variety will be much more effective than all
caps.
3. Write compelling copy.
Draw your reader in like a big fish on a hook. Entice them to want to know more and
more. It takes practice but use the copy that sold you as a template. Use benefits
including the interactive and the enticing format.
4. Connect your dots.
Create copy that flows smoothly from point to point. Again, it takes a little practice
but you can achieve great flow by pinpointing your transitional points. Smooth them by
using transitional paragraphs and new point headlines. If written correctly, long copy
works best.
5. Create a sales template file.
Start a file with all the good sales letters you encounter along the way. You can learn
a lot by studying other successful letters. Don’t plagiarize (copy word for word.) Use the good
letters you collect as your templates.
You don’t have to be a famous copywriter to write effective sales letters. In fact,
you have everything it takes to write an order-pulling sales letter for your book. You
have the passion, the knowledge of your product (book) and now the sales letter template.
Follow the above 8 steps to get organized and then write your compelling letter to convince
every prospect that your book is the one they want.
© Earma Brown, 11 year author, business owner, web developer ebk: 10 Easy Ways to Market
Your Books Online helps service business owners, professionals and writers who want to write
and market their best book now! Visit her at BookWritingHelp.com or Book-Marketing-Help.com
for more book writing and marketing tips.
Earma Brown may be contacted at http://www.writetowin.org info@writetowin.org
Click here to view more of Earma's articles.
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Love Never Dies
by Loren Lockner
Julia Morris almost didn't believe her new boyfriend's story about true lovers exchanging part of their eternal souls, but after Seth asks for half her soul and pledges his, Julia gladly agrees. A wonderful kind of telepathy develops between the connected lovers until Seth dies in a fiery car crash only a month later. The anguished Julia cannot understand why her chest still burns with his soul's love and suspects Seth waits in a deathless limbo for her to join him. When Seth's twin Simon shows up, he relays a horrifying truth; his brother was not only murdered by the mob, but Julia is their next intended victim! Forced to trust a man her dead lover distained, the pair are soon on the run in the Los Padres National Forest nestled behind Santa Barbara, hoping to find a secreted computer disk before the mob's hit man, Adam Gable, does. And to make matters worse, Julia discovers she is falling in love with Simon who hides a devastating secret which very well may destroy every memory she holds dear!
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Off-Shoring the Middle Class: Managing White-Collar Job Migration to Asia
by Steve Mushero
”Off-Shoring the Middle Class” explains how off-shoring
affects society and workers at every level and outlines a
course of action for each, including a mix of better public
policy, more innovation, more relevant education, and
substantially expanded entrepreneurship, following the Silicon
Valley model.
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The Solitaire Prince
by Tyan Wyss
'Once upon a time there was a King who never listened to his daughter,' begins “The Solitaire Prince,” a medieval fairy tale with a twist. Princess Christine's fairy-godmother, Eloise, gives her incredible beauty, intelligence, wit, and a definite knack for the lonely game of Solitaire. Christine's mother, Queen Isabella, lost her throne over 18 years ago to her husband, King Henry, who has determined only males are fit to rule. He plots to secure his daughter a husband who will succeed the throne after his death and enlists the aid of his niece, Agnes, to keep his head-strong daughter in line. Christine's fairy-godmother, Eloise, encourages the princess to require any prospective husband to win three games of solitaire or lose his head trying! Things go awry when two princes, Charles and Peter try their luck and Christine loses her heart to the wrong prince while her cousin Agnes falls in love with the winner! How this medieval tale of chance ends will be anyone's call, but one thing's for
certain; King Henry and his kingdom will never be the same!
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Timberline Trail
by Loren Lockner
Heiress Tia Heath escapes the rat race of L.A. to recover from the murder of her father's partner, Andrew Carson. Even though her father has been cleared of the crime, the tabloids continue to harass her and she hides among the beautiful serene forests of Southern Alaska. Unbeknownst to her, she is being stalked by two men; both convinced she knows more about the murder than she lets on. Desperate and alone in the wilderness during a blizzard, her house invaded by killers, and someone trying to silence her forever, she turns to her surly neighbor, nature photographer Jon Simons, for help. Unbeknownst to her, Jon has his own agenda and secretly blames Tia for his sister's death. To further complicate matters, her ex-fiancé Paul Dale shows up just as the shooting starts. Now, alone in the wilds with only her pet wolf to help her, Tia races against time, ruthless assassins, and the elements to clear her name and prove to the man she loves that she is innocent of any wrongdoing!
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Under a Desert Sky
by Loren Lockner
Nicole Lewis is a first-rate police detective who works for the Palm Springs' Police Department. Independent and persistent, she is assigned to a homicide case at the Desert Sky Hotel and Resort, where she investigates the brutal murder of a 19-year-old Hispanic housekeeper named Elena Gonzalez. The finger instantly points to Elena's jealous and possessive boyfriend, Enrique, but the case proves to be not that simple. Elena had been posing for photographs in a lurid magazine and Nicole learns that the Desert Sky is currently having financial difficulties due to the discovery of massive sums of money being embezzled from the resort. The independent Nicole has long since given up on finding anyone who will accept her often dangerous job and love her for what she is. She has no idea this case will lead her to the man who might be able to fulfill all her dreams ... it's just too bad he is the chief suspect in the case, Justin Zachary!
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African Dream
by Tyan Wyss
One peek inside the pages will open up a whole world of African dreams explaining how one child wants to be assured that all the wonderful creatures now inhabiting the African wild will still be there when she grows up. This tantalizing illustrated book educates children about how some of the planet’s most beloved animals might soon become extinct. From the magnificent elephant and brave lion, to the gentle gorilla and wily crocodile, all could lose out on their struggle to survive because of man’s greed and ignorance. Children need to be especially alert not only to the story happening inside the little reader’s handheld book, but also to the windows, which delightfully tease the observant child into guessing which creature lurks outside! African Dream is a reminder to all adults and young people that through education, we can still save earth’s most valuable treasures; its wildlife!
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Night Flyer
by Tyan Wyss
This delightful illustrated book shows how every child has a vivid imagination and revels in one child’s midnight adventures. A six-year-old boy finds adventure and escape through his nightly dreams; leaving his home to soar upon a moonbeam while his body remains asleep upon his homebound bed. Our ‘nightflyer’ sees amazing sights like the Statue of Liberty, the Eiffel Tower, the pyramids, Mt. Fuji, and the Taj Mahal. He must hurry because his time of freedom is limited and soon will awaken.
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