8 Tips to Magnetize Your Author's Website
by Earma Brown

You have accomplished your dream -- written and published your book. You now hold the title AUTHOR. Congratulations! Are you ready to go to the next level? Learn to leverage the Internet for more book sales. You need to synch your website and book to achieve maximum online sales.

Setup your home page to grab the attention of your visitors. Engage them immediately with compelling headlines, sizzling copy and simple navigation. Write your copy to educate, entice and motivate your audience to action. If your web page lacks magnetism, revise it to include these 8 things.

1. Develop a list of 10-20 benefits of your book.

For example, a client of mine realized her audience didn't just want to know how to get articles written, they wanted to know why should they write them?

So on the home page selling her article writing ebook, she started with a list of good reasons to write short articles to promote: For the serious marketer this ebook explains step by step how to promote your business, build a gigantic opt-in list, increase your traffic, get qualified links, increase your page rank, grow your affiliate base, become a recognized expert, and collar more sales.

2. Be specific.

List specific benefits. Describe how your customer will feel after buying your book. For example, after you buy my book about 7 steps to losing weight, you'll look and feel 10 years younger without extra pounds. Then post a picture of what your client looks like before and after reading your book and going through the steps. Let them see how happier and more confident they look with less weight. Make your
page magnetic with specific benefits.

3. Let the passion for your topic show in your marketing copy.

Which arouses your interest more? "A 9-Step Power Plan to decimate and dominate the Consultant's Marketplace" or "The 9-Step Plan to Become a Better Consultant." "How to Convert More Buyers Into Customers" or "How to use the 'FTP' factor to pull amazing clickthrough rates that most marketers will only dream about!" Magnetize your web page with passion that creates desire and sales with your audience.

4. Develop the skill of writing headlines.

Provocative headlines will stir interest. Provocative statements capture our attention like a fish on a hook. They throw out the baited hook and reel a captive audience in every time. The shocking statement 'Wives Who Don't Want Sex' even if they don't have this problem will get the attention of the curious.

Use the command statement for an immediate effect, 'Become an Internet Millionaire!" Even if it's a well worn claim, it still captures a large share of attention. Don't forget the power of the simple 'How To" information title. It alerts your audience that the information that follows will be simple and easy to digest. Capture the attention of your audience with a home page filled with magnetic headlines.

5. Give your links the power of benefits.

We have added magnetic pulling power to our bulleted list, headlines, and titles. It’s all good. But there’s one more area that will give your home page even more pulling power. I got this tip from Allen Says’ “The War Report.” Many unseasoned site owners create links that say things like, “Get your FREE ebook here!” or “Sign-up for our FREE ezine!”

When first exposed to this tip, all I could say was, “Ouch!” I know my sites were filled with links like that. Perhaps we thought the magic word was FREE and people would automatically click on it and download. The truth is ‘Free ezine” tells our audiences nothing. Impart life to all your links with benefits. Those left over benefits and titles you developed earlier in this article. Review each link and pretend you have to get every visitor to click on it.

6. Add Testimonials.

Most everyone wants to know who else has read your book and like it. Testimonials speak up for your book. They act as a referral and even an endorsement. The compliments from another reader help melt away your prospect’s fears and doubts about buying from you online. Testimonials will act as a magnet; pulling your audience in with maximum credibility.

7. Add Subscription Form.

You want the ability to pull your targeted audience back to your site again and again. For if they don’t buy the first time (most don’t), online researchers say they will after the fifth to seventh time of being exposed to your sales message. Adding a subscription form will give you the ability to pull your audience in again and again with more valuable information.

8. Add the Pop-Up.

Use, but don’t abuse the pop-ups. With the popularity of pop-up blockers, one might wonder if the pop-up still works. It still works. Use it in moderation and watch an increase in your subscribers. The bottom line is summed up in an old adage that says, “If you don’t ask, you won’t receive.”

Don't wait. If you wait you could be starting the next year without the explosive sales and traffic your author's site deserves. You have invested time and perhaps money into making your site the best it can
be. Now, create a magnetic home page by giving your bulleted lists, headlines and links the power of benefits. Magnetize your author's home page and prosper!

Earma Brown may be contacted at http://www.writetowin.org

© Earma Brown, 11-year author, entrepreneur, web developer
eBk: Write Your Best Book Now!
Helps Writers and Entrepreneurs write their best book now
Send any email to iscribe@writetowin.org
receive free ecourse "Jumpstart Writing Your Best Book Now"
P.O. Box 612, Wylie, Texas 75098

Editor's Note: Don't forget that Virtualbookworm can design and host your website for you! For more information, go to www.virtualbookworm.com/webhosting.html

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For people who enjoy 'high-speed reading' only.

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