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10
Ways to Make the Most of Your Book Endorsements
by Gregory Kompes
Endorsements, sometimes called "Blurbs," are wonderful and often
witty comments about your book provided by respected authors, journalists,
entertainers, and industry experts connected to your topic. They're
also one of the strongest sales tools an author has in their book
sales toolbox. These short quotes should be gathered both before
and after your book is published. Once you've gathered your endorsements
what do you do with them? Here's a list of ten ways to get the most
out of your well earned endorsements:
1. Book Cover. Readers respect the opinion of others, especially
respected authors and industry experts. Endorsements gathered before
production should be included on your book cover. In addition to
placing your blurbs on the back cover, a great, short endorsement
on the front will increase your sales.
2. Inside Your Book. Place pre-publication endorsements on a page
or two just inside the front cover of your book. If you don't have
pre-publication blurbs, consider adding your blurbs on your next
printing.
3. "What Others Are Saying" Page. Collect your best endorsements
and reviews on a single page and include it in your media kit. Positive
endorsements will increase your press coverage.
4. Promotional Materials. When creating postcards, bookmarks, flyers,
brochures and other give-a-way items, include an endorsement. They
send the message, "Don't take my word for it, this is what others
think of my book."
5. Tip Sheets: Create a tip sheet to include in your media kit and
as a handout. Tip sheets, sometimes called a "One Page," include
four basic elements: About the Book, About the Author, Book Statistics,
and Order Information. A callout box or sidebar with a blurb about
your book is an excellent addition.
6. Website. Include call out boxes or sidebars on your website that
contain your endorsement quotes. Boxes add interest to your website.
Your site visitors will view them as testimonials from others adding
a level of trust.
7. Email Signature. Endorsements included with a link to your website
draw interest and attention to your email signature.
8. Advertisements. Include a quality endorsement quote or two in
all your print and online advertisements.
9. Query Letters. Include an endorsement or two in query letters
when selling editors on stories connected to your book.
10. Press Releases. Use endorsements as quotes in your press releases.
This will add interest and value to your book related news items.
Additionally, a great endorsement from a recognized name is press
release worthy on its own.
Want to learn how to obtain endorsements for your
book? Gregory A. Kompes is the author of THE ENDORSEMENT QUEST (http://www.EndorsementQuest.com).
This eBook outlines an easy to follow and affordable way to obtain
those all important endorsements. "A beautiful, professional piece—and
much needed" --Carolyn-Howard Johnson, author of The Frugal Book
Promoter. "Well done. Smart Idea." --Eva Shaw, author, writing coach,
mentor.
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Computer
Ease
by Helen Gallagher.
"Computer
Ease" is a state of mind - one you can't reach when you're
frustrated. It's hard to feel like a success when your mouse won't
move, you're stuck on hold with tech support, and you can't format
a page margin. There isn't one magical manual for all computer problems
because computing is both so broad and so specific to a user's unique
needs. But there is a way to understand why computers work the way
they do, and how you can gain the upper hand.
"Computer
Ease" shares a positive strategy and philosophy that has already
helped hundreds of the author's clients. The book includes real
world solutions, actual user profiles, and Helen Gallagher's unique
perspective from her years of consulting with Computer Clarity.
With this book, you can finally understand how to manage your files,
deal with error messages, learn keyboard shortcuts, protect your
computer from spyware, and realize the power of the web.
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Dear
Mrs. Freed
by Naomi Golden Gerbarg
"Dear
Mrs. Freed" is set in the present but recalls a time when flowers
were power, love was free, and abortion illegal and dangerous. After
years of emotional tumult, Gayle Kendell, tormented by the past
she refuses to acknowledge but cannot forget, marries up and into
Philadelphia's Main Line. But luxury does not lessen the feelings
of responsibility Gayle carries for the 1969 death of her best friend,
Meredith Freed. The good life only exacerbates her guilt and precipitates
an elevator phobia that threatens to turn Gayle's new penthouse
into hell. No amount of meddling into friends' lives, their marriages,
men, or cellulite obsessions, is enough to distract Gayle from her
demons until, in a turn that surprises everyone, answers to questions
never asked bring changes to Gayle and everyone around her.
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The
Sons of the Fathers
by Clara M. Miller
"The
Sons of the Fathers," the eleventh volume in the BROTHERS Series
and the seventh in the Shamrocks Saga, continues the story of the
Quigley family. As the older generation ages and dies, the young
generation gives way to their children and the younger generation
begins to face the trials their parents had already endured. The
demons haven't given up on trying to capture or slay members of
the Quigley family by whatever name they're known. Each of the cousins
is subjected to horrendous tests because the game is complicated
by the addition of demon surrogates. Now the Kennison children will
find out if being half-Archangel has any advantages. The Old Man
watches with interest as the latest chapter in the saga unfolds.
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Take
Five
by Douglas Clark
TAKE
FIVE is an eclectic collection of stories about provocative circumstances
and intriguing events..............
"Dreams"
blurs reality in a macabre interplay between the conscious world
and the unconscious imagination.
In
"e-mail," the Internet extends a global reach of high
tech revenge from Washington, D.C. to Central America.
EVERMORE
follows one man's unusually long journey that starts in the nineteenth
century and continues into the twenty-first.
"Parfum
de Femme" is a sexually charged romp through the world of haute
perfume marketing and corporate transgressions.
From
the SITUATION ROOM, the President and his senior staff try to control
escalating events as the world moves toward nuclear cataclysm.
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His
Way
by Tom Jewett
"His
Way" is a collection of twelve short studies for spiritual
growth. Each study can be used by the individual for personal enrichment
or in a group setting. Discussion questions are included.
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Flying
with Scissors: A Different Perspective on Childhood Cancer
by Bob Wallace
What
do superheroes, Spam, "The THING?" Yoda, snipe, Jell-O,
flatulence and cancer all have in common?
Until
now, not much.
But,
"Flying with Scissors: A Different Perspective on Childhood
Cancer" changes all that by weaving these and other unlikely
topics into a totally unique look at childhood cancer and the kids
who have moved beyond the illness. Having trained under the greatest
guru of all-life--these kids are set on reminding us that the world
is not made up of problems, but of dreams, hope, and triumph.
Hilarious
and heartfelt, "Flying with Scissors" takes the personal
experiences and insights of children who have battled cancer and
turns them into universal truths that relate to each of us. It provides
a non-traditional look at a typically solemn topic. "Flying
with Scissors" is a resource and companion for anyone close
to a child going through the cancer experience. Possibly more importantly,
"Flying with Scissors" provides guidance for all of us,
valuable insights for living life-every, every day.
And,
like DC Comics used to say, "It's more fun than a barrel full
of genetically-altered winged monkeys!
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The
First Life of Andy McCurdy
by Eben Dobson
Andy
McCurdy, not yet seventeen, describes himself as irresponsible and
underachieving. The night before embarking on a Baja sailing voyage,
he sees a creepy-looking couple on the dock in San Diego and becomes
convinced that he has witnessed the getaway of murdering smugglers.
The
serenity of sailing in the gorgeous Sea of Cortez and soothing daydreams
about his love for his stepsister become clouded by Andy's obsession
that he and the two killers will cross paths again.
Heart
stopping adventures expose him to certain death, but Andy reaches
inside himself and discovers his own latent courage and resourcefulness.
"It
flashed through my mind that I had seen my last glorious sunset,
seen my last look at Arcturus, and had my last dream of Maggie.
I was facing death, but I wasn't frightened anymore."
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Wolf
Journal
by Brian A. Connolly
Wolf
Journal, the young adult novel adults should read, is set in
the Allegheny Mountains of northern Pennsylvania.
Jimmy
Warren, a farm boy, finds wolf tracks in the snow. No wolves have
been in these woods for a hundred years. The tracks lead him deeper
into his passion for nature guided by Hawk, an old Susquehannock
storyteller. Along the way, Jimmy falls in love with the beautiful
Sherry Woolman who shares his love of the wild. As a school project,
Jimmy keeps a journal on wolves. In order to protect the wolf he's
discovered, Jimmy writes about him as if he is fiction. The Tanner
brothers, a derelict pair of would-be bounty hunters, threaten to
destroy the perfect balance of nature that Jimmy has found.
Wolf
Journal is a journey into the natural world where intricate details,
like the imprint of a wing in snow, tell a larger story, one of
endangered species, an endangered planet, and the human spirit that
strives to understand and protect.
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The
Conscious Hours
by Stephen Lissberger
Represented
in this novel is a microcosm of what lies beneath the civilized
facade of a New York society, and what lies are fed to gullible
believers. Any facsimile to real persons or events may or may not
be coincidental. That primarily depends on the point of view of
the guilty as well as the innocent, and how they perceive themselves.
Eric
Soloman represents an effort to coerce the mind's eye to focus on
two perspectives at the same time: that of the participant and that
of the observer. The insurmountable anxieties throttling his ambition
and the community in which he lives comprise the collisions that
drive him to the point of inevitable madness. The contagious complacency
of a self-serving society is the only thing separating him from
possible acceptance. His struggles reflect the natural instincts
of survival. His heart houses two windows. One through which he
sees COURAGE, the other COWARDICE in his uncertain quest for life's
elusive meaning.
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Drugs
and the 'Beats': The Role of Drugs in the Lives and Writings of
Kerouac, Burroughs and Ginsberg
by
John Long
In
this fascinating and informative exploration of the relationship
between drugs and literature, the reader will discover the lives
and writings of three celebrated "beat" writers: Jack
Kerouac, Allen Ginsberg, and William S. Burroughs.
In
examining the drugs they used and the consequent effects on how
they lived, what they wrote about, and how they wrote, the author
offers an intriguing study of the role of drugs in the creative
process. No literary movement had ever explored such a variety of
drugs (heroin, morphine, alcohol, amphetamines, marijuana, LSD,
etc.) with such such intensity as these three iconic writers.
As
precursors to and models for a whole generation of "flower
children," they had a profound impact not only in literature
but on the whole of society.
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Legacy:
A Story of Hope for a Time of Environmental Crisis
by Joanne Poyourow
What
if a small group of thoughtful, committed citizens set out to change
the world ... and did?!
Tia
Chandler's status-conscious West Los Angeles lifestyle of SUVs,
sterile corporate offices and shopping malls all changes the day
her father is brutally murdered. Through her father's radical environmental
books, Tia learns of the crisis around her, and is horrified that
her lifestyle is contributing to it. At a gathering of environmental
activists, Tia meets Ari Damek, a driven, purposeful negotiator
who works with U.N. delegations for the Kyoto Protocol. From their
first date, he speaks of Legacy: how the choices we make now will
affect the generations to come.
A story
of love and heroism, Legacy integrates climate change forecasts
and real solutions. It brings alive technologies and proposals from
today's leading environmental scientists, economists and political
thinkers. This is a tale of possibilities.
Join
Tia, Ari, their circle of activist friends, and their children on
a 40-year journey, battling consumerism, coping with climate change
and sea level rise, restoring wildlife ecosystems, wrestling national
policies and international treaties, counteracting citizen apathy
with both grassroots and top-down approaches. Legacy envisions the
wonder that can be if we work together toward a more sustainable
future. Come join us.
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Five-Mountain
Morning
by William Bridges
In
his second memoir, Five-Mountain Morning, teacher and writer William
Bridges describes a life that has stretched from the Army in postwar
Germany to journalism around the world to archaeology on a remote
island in the North Atlantic. This book follows Under the Heaven
Tree, a childhood memoir that a critic says, "did what we all
should do - not only recall our lost lives and loved ones from oblivion,
but also see ourselves as links in a long chain of being that reaches
dimly backward and brightly forward."
In Five-Mountain
Morning, Bridges writes about lost loves, marriage and children,
a writer's life, travels, and encounters with people ranging from
a woman who named her cat for a Kentucky Derby winner to actress
Marlene Dietrich. Bridges is a storyteller and poet whose work has
been called both "beautifully crafted" and "never
far removed from the daily course of things."
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